The Podcast Success Blueprint
This week’s guest is Megan Dougherty.
Megan Dougherty is the co-founder of One Stone Creative, a multimedia content agency specializing in podcasts and online courses. With over a decade of experience in digital marketing and online business development, Megan has collaborated with hundreds of business owners across various industries. Notably, Megan is the driving force behind the success of this very podcast, contributing her expertise to elevate Career Can Do’s quality. She joins Mary Ann Faremouth to delve into the world of podcasting, exploring its significance for businesses, the key elements that make a podcast successful, and the upcoming Podcasting for Business conference.
Megan emphasizes the importance of strategic planning for a podcast: your podcast goals should align with your overall business objectives, so you can measure the show’s impact. She tells Mary Ann, "If you don't know the impact that the show is making on your business, and you have no way of measuring what that impact is, then you're going to not be able to attribute any new relationships, new revenue, new traffic to it." A well-organized workflow is a critical success factor. A poorly organized process, with information scattered and lack of communication among team members, can lead to unnecessary confusion and hassle. Also, clearly define success metrics from the outset, she emphasizes. "It really comes down to figuring out at the start what's the most important thing my podcast has to do for the business and then optimizing all of the areas of the podcast to achieve that goal," she says.
The Podcasting for Business conference takes place on November 13-15. Megan expresses excitement about Mary Ann Faremouth's presentation on guest selection. The conference, designed for business owners, offers a platform to learn about podcasting as a marketing channel. Megan outlines various events, including networking opportunities, expert presentations, and new "Ask the Expert" sessions focused on generative AI, SEO for podcasting, and video podcasts. The comprehensive lineup ensures attendees gain practical insights to enhance their podcasting endeavors.
Listen to the podcast:
“Your podcast goals should align with your overall business objectives.”
Career Can Do is a new podcast from award-winning author, professional career coach, and training consultant Mary Ann Faremouth. Mary Ann talks to experts, employers, and job seekers about what the new work world looks like and how you can thrive in these ever-changing circumstances. Tune in every other week for straight talk about remote work, office politics, first impressions, the changing jobscape, and more.
You can listen and subscribe to the Career Can Do podcast on:
Featured on the nationally syndicated Price of Business Show.
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